To make the world a creamier place for those who can't have, or don't want, dairy.
— Chris & Laura Chappill, Founders
Our Story
Part 1: The Dairy-Free Struggle
SAD ALLEY
The Free-From section. Or as we call it: Sad Alley. The dreaded aisle of disappointment and broken promises.
After 8 years buying free-from chocolate and throwing it in the bin, I'd had enough. I had a problem to solve, and the WILL to solve it. “Quite good” wasn’t good enough. I wanted creamy, milky, melt-in-your-mouth dreamy. So I kept at it until I finally created our Undairy® chocolate.
And then Laura said we should sell it. After all, the problem I'd solved for myself was a problem for other people too. So we decided to test our chocolate under the hardest conditions imaginable; the UK's premier chocolate festival...
PART II: BUILDING A DAIRY-FREE BUSINESS
GOING FOR IT
We pitched up at York Chocolate Festival — trial by fire, right? Us, against 40 chocolate companies who could use dairy. And we sold out. Over 1k+ bars.
What blew our minds though, was that 90%+ of our customers could have dairy, which proved that our Undairy® chocolate was indistinguishable from milk chocolate.
Ironically, it was traditional chocolate chompers who convinced us go for it. So we quit our jobs, sold our house, and built our own chocolate factory.
PART III: THE BIG CON
CHOCOHOLICS ANONYMOUS
What's the ultimate proof something tastes like milk chocolate if you're dairy free? People who can have dairy love it.
As a fellow dairy-free, I'd heard all the free-from promises before. So I knew if we just asked people to believe us, nobody would.
We needed to prove ourselves.
So we spent 18 months as Chocoholics Anonymous, masquerading as a milk chocolate, to prove that dairy chocolate chompers up and down the country couldn't tell the difference between our chocolate, and milk chocolate.
WANT PROOF?
Here's us doing blind taste tests at Wentworth Woodhouse against Galaxy, Tonys and Hotel Chocolat
Part 1: The Dairy-Free Struggle
SAD ALLEY
The Free-From section. Or as we call it: Sad Alley. The dreaded aisle of disappointment and broken promises.
After 8 years buying free-from chocolate and throwing it in the bin, I'd had enough. I had a problem to solve, and the WILL to solve it. “Quite good” wasn’t good enough. I wanted creamy, milky, melt-in-your-mouth dreamy. So I kept at it until I finally created our Undairy® chocolate.
And then Laura said we should sell it. After all, the problem I'd solved for myself was a problem for other people too. So we decided to test our chocolate under the hardest conditions imaginable; the UK's premier chocolate festival...
PART II: BUILDING A DAIRY-FREE BUSINESS
GOING FOR IT
We pitched up at York Chocolate Festival — trial by fire, right? Us, against 40 chocolate companies who could use dairy. And we sold out. Over 1k+ bars.
What blew our minds though, was that 90%+ of our customers could have dairy, which proved that our Undairy® chocolate was indistinguishable from milk chocolate.
Ironically, it was traditional chocolate chompers who convinced us go for it. So we quit our jobs, sold our house, and built our own chocolate factory.
PART III: THE BIG CON
CHOCOHOLICS ANONYMOUS
What's the ultimate proof something tastes like milk chocolate if you're dairy free? People who can have dairy love it.
As a fellow dairy-free, I'd heard all the free-from promises before. So I knew if we just asked people to believe us, nobody would.
We needed to prove ourselves.
So we spent 18 months as Chocoholics Anonymous, masquerading as a milk chocolate, to prove that dairy chocolate chompers up and down the country couldn't tell the difference between our chocolate, and milk chocolate.
WANT PROOF?
Here's us doing blind taste tests at Wentworth Woodhouse against Galaxy, Tonys and Hotel Chocolat
