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Chris & Laura
Founders of The Undairy Co.
OUR MISSION
To make the world a creamier place for those who can't have, or don't want, dairy.
WHO WE ARE
We're a small family business. Just 5 people make all the Undairy® magic happen.
We make our iconic Undairy® chocolate to a unique, craft recipe; blending raw organic cacao over 3 days in our artisan purpose built dairy-free factory.
We quit our jobs for this chocolate, because we knew we had something special. Something unlike anything youve tried on the supermarket shelves (unless you've tried milk chocolate, of course).
It was so special that we built our whole world around it.
Our Story
Part 1: The Dairy-Free Struggle
SAD ALLEY
The Free-From section. Or as we came to know it: Sad Alley. After being diagnosed dairy-free in 2018, I [Chris] spent years trying to find a replacement for my beloved milk chocolate. Nothing came close. So I decided to make my own.
I wanted creamy, milky, melt-in-your-mouth dreamy. For two years I tested recipes, worked with Master Chocolatiers and even a University Food Innovation Centre, until finally I created our iconic Undairy® chocolate.
And then Laura said we should sell it. So we decided to test our chocolate under the hardest conditions imaginable; a chocolate festival
PART II: BUILDING A DAIRY-FREE BUSINESS
GOING FOR IT
York Chocolate Festival. Us, against 40 chocolate companies who could use dairy. And we sold out. Over 1k+ bars.
What blew our minds was that 90%+ of our customers were traditional milk chocolate chompers, and yet they absolutely loved our Undairy chocolate.
This was it. It wasn't family and friends telling us our chocolate was good; die-hard dairy fans were too.
So we quit our jobs, sold our house, and built our own chocolate factory.
PART III: UNDERCOVER
CHOCOHOLICS ANONYMOUS
As a fellow dairy-free, I'd heard all the free-from promises before. So I knew we would have to give people a different level of proof. But how do you do that?
Enter Chocoholics Anonymous.
We decided to sell our Undairy chocolate to people who could have milk, to prove our point. So, our first 12 months we were branded as 'Chocoholics Anonymous', selling to traditional chocolate chompers, and people couldn't tell the difference between our chocolate, and milk chocolate.
WANT PROOF?
Here's us doing blind taste tests at Wentworth Woodhouse against Galaxy, Tonys and Hotel Chocolat
Part 1: The Dairy-Free Struggle
SAD ALLEY
The Free-From section. Or as we came to know it: Sad Alley. After being diagnosed dairy-free in 2018, I [Chris] spent years trying to find a replacement for my beloved milk chocolate. Nothing came close. So I decided to make my own.
I wanted creamy, milky, melt-in-your-mouth dreamy. For two years I tested recipes, worked with Master Chocolatiers and even a University Food Innovation Centre, until finally I created our iconic Undairy® chocolate.
And then Laura said we should sell it. So we decided to test our chocolate under the hardest conditions imaginable; a chocolate festival
PART II: BUILDING A DAIRY-FREE BUSINESS
GOING FOR IT
York Chocolate Festival. Us, against 40 chocolate companies who could use dairy. And we sold out. Over 1k+ bars.
What blew our minds was that 90%+ of our customers were traditional milk chocolate chompers, and yet they absolutely loved our Undairy chocolate.
This was it. It wasn't family and friends telling us our chocolate was good; die-hard dairy fans were too.
So we quit our jobs, sold our house, and built our own chocolate factory.
PART III: UNDERCOVER
CHOCOHOLICS ANONYMOUS
As a fellow dairy-free, I'd heard all the free-from promises before. So I knew we would have to give people a different level of proof. But how do you do that?
Enter Chocoholics Anonymous.
We decided to sell our Undairy chocolate to people who could have milk, to prove our point. So, our first 12 months we were branded as 'Chocoholics Anonymous', selling to traditional chocolate chompers, and people couldn't tell the difference between our chocolate, and milk chocolate.
WANT PROOF?
Here's us doing blind taste tests at Wentworth Woodhouse against Galaxy, Tonys and Hotel Chocolat
